The importance of digital art in Mexico

Abstract

The present study analyses the relevance of digital art in the contemporary Mexican context, focusing on the particularities of its development, its main exponents, the economic dynamics that sustain it, and its impact on the country’s digital cultural scene. The research draws on the theory of generative art and the aesthetics of information, incorporating George Nees’s contributions on the use of algorithms in artistic creation, as well as the perspective of Cynthia Patricia Villagómez Oviedo, whose analysis of digital art production processes in Mexico provides a framework for understanding both creative dynamics and the specific challenges faced by artists in this field. From a descriptive approach, the article examines how digital tools have transformed artistic practices, enabling new forms of expression, collaboration, and dissemination. It also addresses issues such as the influence of technology on the construction of artistic identity, the dialogue between digital art and cultural traditions, and the role of digital platforms in its promotion and economy. Taken together, the study highlights digital art as an expanding field and as a key agent in the consolidation of digital culture within the current Mexican artistic landscape