Digital Identity: TikTok, a Path to Identity for Young People

Abstract

This article aims to show how the identity of young people between the ages of twelve and twenty-four in Mexico is being constructed through the Tik Tok social network, based on their audiovisual consumption. In order to identify this topic, we will first present the characteristics of this population; secondly, we will explain what they are consuming, and how they affect the construction of their identity. Electronic devices, social networks and the internet have shaped the way we communicate and consume information.

This communication, enhanced by social networks, has developed the way we perceive ourselves, as well as the way we want to be perceived, thus generating an identity. Tik Tok will be the social network that will be analyzed, as it is currently the fastest growing social network.