Interinstitutional collaboration and cultural management as corporate social responsibility strategies for the sustainable development of culture

Abstract

In recent years, sustainability has transcended its environmental, economic, and social dimensions to also incorporate the cultural sphere, understood as the social root and basis of human development. Cultural sustainability implies a community's ability to preserve, promote, and renew its cultural expressions so that they endure over time and contribute to improving its living conditions, work, economy, and social integration. Consequently, the cultural environment shapes people's education, practices, and ways of life. When culture is managed collaboratively between institutions, it is possible to generate significant impacts on social development, both locally and globally. This article examines how inter-institutional collaboration between public bodies, companies, NGOs, and civil society, articulated through appropriate cultural management, can become a central strategy of corporate social responsibility, aimed at strengthening a sustainable culture. This includes the formulation of culturally sensitive business policies, the preservation of traditions, the promotion of creative work, and the promotion of innovation with social and economic profitability criteria. The analysis shows that cooperation between entities is essential for culture not only to be preserved but also to flourish in an inclusive and lasting manner.